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Posts tagged: contraceptive pill

Cipla’s iPill from Network Advertising.
How to handle a very sensitive topic gracefully.
Made this product a household word in a month.
Lesson: Involved audiences will interpret clumsy sentence structure when necessary.

Cipla’s iPill from Network Advertising.

How to handle a very sensitive topic gracefully.

Made this product a household word in a month.

Lesson: Involved audiences will interpret clumsy sentence structure when necessary.