Lessons I Have Learnt.

iPill from Network Advertising. A very touchy subject needed...

Tue, 31 Jan 2012 16:01:00 +0530

iPill from Network Advertising.

A very touchy subject needed some sensitive treatment.

Lesson: One subtle glance can speak volumes.

Aptech Computing from Saatchi & Saatchi New-to-advertising...

Tue, 31 Jan 2012 15:37:00 +0530

Aptech Computing from Saatchi & Saatchi

New-to-advertising client, unsure of investment.

Lesson: Big ideas don’t need big budgets.

Bharat Petroleum Safety Films from Saatchi & Saatchi. A...

Tue, 31 Jan 2012 15:08:00 +0530

Bharat Petroleum Safety Films from Saatchi & Saatchi.

A successful presentation made to 14 hard-core Government of India employees who are not amused easily.

Lesson: Animation educates brilliantly.

Wheelz Auto Supplement for Dainik Bhaskar Group from Meridian...

Tue, 31 Jan 2012 14:32:00 +0530

Wheelz Auto Supplement for Dainik Bhaskar Group from Meridian Communications.

Message to auto passionistas

Lesson: Logos also make nice headlines.

Anchor Ave Switches from Network Advertising. Client insisted on...

Tue, 31 Jan 2012 14:30:00 +0530

Anchor Ave Switches from Network Advertising.

Client insisted on ‘Big Product Shot’.

We compiled. With a bit of style.

Lesson: Large product shots need not be restrictive.

Aspro pain-relief tablets from Mudra Communications. Fulfilled...

Tue, 31 Jan 2012 14:29:00 +0530

Aspro pain-relief tablets from Mudra Communications.

Fulfilled the ‘Must talk to CEOs as well as their drivers’ requirement.

Also fulfilled the CD’s ‘Let’s see if you can score an award with Aspro’ challenge.

Lesson. Approach the account everyone hates positively and turnaround is possible.

Dainik Bhaskar Group from Meridian Communications. A two-part...

Tue, 31 Jan 2012 13:17:00 +0530

Dainik Bhaskar Group from Meridian Communications.

A two-part series for the Goafest newsletter.

Instant buy-in from a client known to be tough to please.

Lesson: When in Rome, speak as the Romans do. Even when not wholly brand-appropriate.

The Bombay Flying School from Saatchi & Saatchi. Insight -...

Tue, 31 Jan 2012 13:13:00 +0530

The Bombay Flying School from Saatchi & Saatchi.

Insight - Would-be pilots have done everything exciting in life.

Got a conservative client to put up a message involving recreational drugs.

Lesson: Piloting small planes and drugs do mix sometimes.

Cipla’s iPill from Network Advertising. How to handle a...

Tue, 31 Jan 2012 13:13:00 +0530

Cipla’s iPill from Network Advertising.

How to handle a very sensitive topic gracefully.

Made this product a household word in a month.

Lesson: Involved audiences will interpret clumsy sentence structure when necessary.

Bridgestone tyres from Saatchi & Saatchi. First-time crack...

Fri, 27 Jan 2012 17:24:00 +0530

Bridgestone tyres from Saatchi & Saatchi.

First-time crack through a sticky client.

Made this tyre the most desirable SUV accessory immediately.

Lesson: Sexy can be found in the most unexpected places.

Launch of the Orange iPhone 3G from Access Leo Burnett,...

Fri, 27 Jan 2012 16:57:00 +0530

Launch of the Orange iPhone 3G from Access Leo Burnett, Nairobi

A 5-full page teaser campaign with reveal.

Something the nation hadn’t seen before.

Result: Bookings reached 80% in the first evening.

Lesson: Do not underestimate the power of overspending.

Head & Shoulders from Saatchi & Saatchi Ad Club Silver,...

Fri, 27 Jan 2012 16:49:00 +0530

Head & Shoulders from Saatchi & Saatchi

Ad Club Silver, Merit in New York Festivals

Selected for Lurzer’s Archive

Lesson: Disobey the client sometimes.

Communications Arts Guild Entry Poster from Mudra...

Fri, 27 Jan 2012 16:43:00 +0530

Communications Arts Guild Entry Poster from Mudra Communications, now Mudra India.

Won CAG, Silver Abby, Merit in New York Festivals

My first tryst with international success

Lesson: Throw away no ideas.

Saatchi & Saatchi Self Ad. Silver at Ad Club, India and...

Fri, 27 Jan 2012 16:03:00 +0530

Saatchi & Saatchi Self Ad.

Silver at Ad Club, India and Merit at D&AD for Writing in Advertising

Started off as a bit of a mild anarchy.

Ended up where few Indian advertisments have been.

Lesson: Logos aren’t really necessary.