iPill from Network Advertising.
A very touchy subject needed some sensitive treatment.
Lesson: One subtle glance can speak volumes.
Aptech Computing from Saatchi & Saatchi
New-to-advertising client, unsure of investment.
Lesson: Big ideas don’t need big budgets.
Bharat Petroleum Safety Films from Saatchi & Saatchi.
A successful presentation made to 14 hard-core Government of India employees who are not amused easily.
Lesson: Animation educates brilliantly.
Wheelz Auto Supplement for Dainik Bhaskar Group from Meridian Communications.
Message to auto passionistas
Lesson: Logos also make nice headlines.
Anchor Ave Switches from Network Advertising.
Client insisted on ‘Big Product Shot’.
We compiled. With a bit of style.
Lesson: Large product shots need not be restrictive.
Aspro pain-relief tablets from Mudra Communications.
Fulfilled the ‘Must talk to CEOs as well as their drivers’ requirement.
Also fulfilled the CD’s ‘Let’s see if you can score an award with Aspro’ challenge.
Lesson. Approach the account everyone hates positively and turnaround is possible.
Dainik Bhaskar Group from Meridian Communications.
A two-part series for the Goafest newsletter.
Instant buy-in from a client known to be tough to please.
Lesson: When in Rome, speak as the Romans do. Even when not wholly brand-appropriate.
The Bombay Flying School from Saatchi & Saatchi.
Insight - Would-be pilots have done everything exciting in life.
Got a conservative client to put up a message involving recreational drugs.
Lesson: Piloting small planes and drugs do mix sometimes.
Cipla’s iPill from Network Advertising.
How to handle a very sensitive topic gracefully.
Made this product a household word in a month.
Lesson: Involved audiences will interpret clumsy sentence structure when necessary.
Bridgestone tyres from Saatchi & Saatchi.
First-time crack through a sticky client.
Made this tyre the most desirable SUV accessory immediately.
Lesson: Sexy can be found in the most unexpected places.
